1 September 2023 | Apostofi’s Waxing Crescent Keynote Event

Here’s to the next era of Apostofi

A woman stands on stage smiling and talking, with a large screen behind her displaying the word "Vela" and text that reads "gift card for business," in black and white.

Kasidit Prasitrattanaporn, Founder & CEO during the Keynote Address

September 1st 2023, Bangkok, Thailand — Apostofi welcomed partners, suppliers, clients and friends of the house for it’s era defining keynote event, Apostofi’s Waxing Crescent. The event marked countless milestone announcements and unveilings of monumental upcoming ventures. The event was hosted at Gaysorn Urban Resort and the event materials are being made available to the public and press today.

Kasidit Prasitrattanaporn (Pete) Celebrates all Partners, Suppliers, Clients and Friends of The House

Afterparty Conversations with The Executive Team

Supanich Prasitrattanaporn (Punch) unveils Apostofi's promises to leave the world better than we found it

The Mall Group and The Em District congratulates Apostofi on this momentous occasion

The evening keynote's long table setup for Norm & Gardens' first fine dining showcase

The Keynote closing slide, concluding all the era-defining announcements

The evening session's hybrid setup for The Keynote Address and Dinner Showcase

The Afternoon Session's setup for 200 Distinguished Guests

Guests Discovering the Post-Keynote Exhibition in The Grand Foyer

Keynote Event Media Library

Relive the magic, excitement, and insights from our keynote with a simple click.

Explore through photos from the event, a full keynote playback and a short highlights video curated by our team.

People waiting in line and socializing inside a modern hotel lobby with wooden flooring and ceiling, and glass walls on the right.

↘ Download Photos from the Event

Download Images

↘ Watch the Short Highlights Video

↘ Watch the Full Keynote

Key Highlights from The Keynote

1. ‘The First Urban Boutique’ Mediums and VE/LA at The Emsphere

A modern indoor shopping mall with escalators, retail stores, a book area, and several people walking around.

Apostofi unveils it’s joint development venture for Mediums and VE/LA in Sukhumvit’s newest mall ‘The Emsphere’ coming this December 2023.

2. VE/LA Unveils ‘VE/LA Snack Box’

VE/LA unveils it’s first catering product - VE/LA Snack Box, the perfect option for any gathering, meeting, celebrations and more. Click here to learn more and order.

3. VE/LA Announces VE/LA Gift Cards & Gift Cards for Business

Three metallic dice stacked and falling against a light grey background.

VE/LA unveils it’s gift cards for customers as well as gift cards for business with a customizable design perfect for brands. Click Here to Learn more

A man giving a presentation on stage with a large screen behind him displaying the words "ve/ia application" and an image of a hand holding a smartphone. An audience seated in front watches the presentation.

4. VE/LA Unveils VE/LA Application

Coming next year, VE/LA announces it’s application with headlining features under the concept ‘Discover, Order, Collect, Enjoy’

5. Your New Favourite Robotic Barista, We Serve VE/LA

Coffee station with a bean to cup machine, milk refrigerator, syrup stand, branded cups and lids, wooden stirrers, and sugar packets on a table against a beige wall.

To make VE/LA more widespread than ever, the brand announces it’s first robotic barista, We Serve VE/LA. Introduce our coffee to your spaces with VE/LA’s coffee as a service machine, a monthly subscription automated coffee service. Click Here to Learn More

6. Gardens Announces it’s Natural Evolution

Gardens by VE/LA evolves with a refreshed brand identity as ‘Farm to Table Contemporary Brunch & All Day Dining’. It’s next era comes with a whole new menu as well as the announcement of Gardens Grocers, it’s newest ‘made for home kitchens’ line of products.

7. Sometimes Home is a Person

A card game titled 'Sometimes home is a person' featuring dark blue cards with white illustrations and text, a white figure with a black stick, and a black box for storing the cards.

Coming late 2023, the design-led founding team has reimagined Sometimes Home is a Person in to a lunchbox sized conversation card game designed to be the best hangout companion.

8. Our promise to leave the world better than we found it

A woman is giving a presentation in front of an audience at a conference or event. The presentation slide behind her displays various sustainability and environmental initiatives, including reducing non-biodegradable materials, converting to a farm-to-table model, and offering carbon-neutral shipping.

Apostofi announces new additional sustainability initiatives as we believe in crafting ‘better business for a better world’. 5 New Brand Operation Goals, Aiming for B Corporation Certification by 2025 and announcing Apostofi’s 1% Pledge.

9. Our New Creative Agency, Apostofi+co

After countless requests, Apostofi finally founds it’s Creative Branding and Design agency. Offering services from branding to website development to photography to environmental graphics - it’s a one stop shop. Click here to learn more

10. Naradthiwas’s new lifestyle community, Apostofi House

Cross-section of a multi-story house showing interior rooms and furnishings, with the text 'Apostofi House, 122 Nardwithwas Road' on the right.

In the heart of Bangkok, Apostofi and it’s family of brands unveils it’s new epicenter of refined living, hosting Mediums, VE/LA, Gardens, Norm and it’s new headquarters. Coming later this year.

11. A New World of Haute Dining, Norm

A person stands on a stage in front of a large screen displaying abstract visuals, with stage lights overhead and a dark background.

Our 5th and newest brand, Norm is crafted under the concept of ‘Beauty in the mundane’. Casual fine dining inspired by Thai Flavours, Japanese Influence and French Techniques. Coming soon at Apostofi House

A man stands on a stage in front of a large screen displaying a scenic view of Seoul, South Korea. The screen has text that reads 'medicom', 'Seoul', 'see you spring 2024', and 've/ja seou'. An audience is seated and some are taking photos.

12. Sawasdee Seoul!

Proud to become Thailand’s first specialty coffee brand and art & stationery brand to expand internationally, our stores in Seoul, Korea mark an era-defining milestone for Apostofi and it’s family of brands.

A man standing on a stage giving a presentation, with a large screen behind him displaying the word sawasdee london.

13. Sawasdee London!

And we wouldn’t be Apostofi if we just stopped there! VE/LA sais hello to London, United Kingdom in 2024 - striving to create a new specialty coffee experience for londoners and present a taste of home for us.

14. Pre-Series A Funding Round Announcement

Black and white graphic with text and curves, showing rounds called Pre-Series A Funding Round and Angel Private Round, with a dotted line connecting the rounds.

(Evening Round Only) Apostofi Holdings Co., Ltd. officially announces it’s Pre-Series A funding round, looking not only for investors but for partners who share our vision of a more balanced, sustainable future and bringing bangkok’s contemporary urban living to the world stage.