Crafted for the curious.
“The brands co-exist with a shared vision of inspiring creativity, reconnecting people and leaving the planet better than we found it.”
About The Apostofi Group
Our story starts with a 16 year old boy in his bedroom during the 2020 coronavirus lockdown. He had a dream that creativity, incredible venues and unique experiences could fundamentally inspire balanced, social and purposeful lifestyles. So thus the story of The Apostofi Group was penned on paper and opened it’s door with a small store in Sukhumvit, Bangkok - that one creative gathering spot was the start of our family of brands’ journey spreading across town through incredible new venues and concepts. Over the years, many things has changed - our group has matured, developed, made mistakes, learnt, explored and asked even more questions. But, though many things has changed, our beliefs has been unwaveringly rooted in the core of our philosophy. We craft ecosystems that empowers our community to live the life they dream of. We craft ecosystems that become an integral part of wonderful mornings, inspiring balanced purposeful lifestyles and impress with one-of-a-kind hospitality experiences.
Our brands were founded to rethink the way people live, work and create. The brands co-exist with a shared vision of inspiring creativity, reconnecting people and leaving the planet better than we found it.
The Apostofi Group has cultivated a diverse brand portfolio that embodies the essence of contemporary urban living in Bangkok. Notable among these brands are the coffee chain 'VE/LA', the art and stationery brand 'Mediums,' and the contemporary dining restaurant 'Gardens,' alongside others.
Central to the ethos of the company is 'to reconnect people like the good old times'. Our unwavering focus revolves around crafting products and services that instill the cherished values of community, reconnection, and inspiration. Apostofi's humble origins trace back to a small store in Sukhumvit with the aim to revive Bangkok's art scene and develop Thais' understanding of the value in Fine Arts and Creative Design. The brands has since flourished, gracing numerous malls across Bangkok and even extending its reach internationally through a robust e-commerce presence. The company has also fostered substantial partnerships with some of Thailand's industry leaders and gained a B2B client portfolio of world class brands and institutions including but not limited to : Chanel, Apple, Soho House, Diptyque, Jager le Coultre, Stella Mccartney, The Standard Hotels, Krungsri, Fujifilm. Our dynamic team of over 80 dedicated members, a number that continues to grow as Apostofi Holdings scales new heights.
Our products and services forms an ecosystem for people with the drive for creation, change and living their life to the fullest.
A Unified Vision
Our Group’s Business at a glance
Coffee
Brand(s) : VE/LA · Making specialty coffee the story of everyone’s everyday through landmark cafes, at home coffee and an unparalleled rewards program.
CG (Consumer Goods)
Brand(s) : Mediums · Reinventing creative lifestyle everyday carries from stationery to art in a beautifully understated yet personal product ecosystem.
Restaurants
Brand(s) : Gardens, Norm · Showcasing Thai ingredients, Thai craft and inventive gastronomy in a new light through casual dining and fine dining.
Property Development
Ventures(s) : Apostofi House · Strategic retail and f&b developments with unparalleled synergy between the family of brands in each development.
Corporate Services
Ventures(s) : Apostofi+co, Apostofi for Business · The entire Apostofi Family of Brands and our skills and expertise, crafted for businesses. From VE/LA catering to Mediums workshops to events to VE/LA snack boxes under the Apostofi for Business Division, as well as bespoke project based design, branding and platforms creations under the Apostofi+co agency.
Our Culture
Limitations are a manmade creation that can be annihilated with the right culture.
At Apostofi, we believe that we are only scratching the surface of what’s possible and employing the right people into a environment that obsessively promotes thought, creativity and innovation will lead to people producing things they never thought possible.
What we stand for
Inspiring Creativity
Mediums believes in inspiring creativity to both its customers and employees. Whether that means creation in an artistic sense or lifestyle in general.
Reinventing Ideas
We would never redo or repeat an idea as that would equalize to more duplicates in the world. At the start of every venture, we prioritize innovation and problem solving at its core.
Social Responsibility
Being the new kid on the block doesn’t mean we’re not operating for the future. Our green marble and anyroots initiatives hopes to strengthen mediums’ commitment to this.
Giving Opportunities
How many great artists, designers, creators and entrepreneurs has the world lost from a lack of financial and/or creative opportunities. This is what mediums hopes to change.
Empathy
It’s one thing we have said right from the start- ‘we get it’. We strive to solve the simple why not’s and why can’t’s of the world and to do this, it starts with a strong core of understanding.
Leadership and Governance
Kasidit Prasitrattanaporn
Founder & Chief Executive Officer
Titiphon Visatekongton
Vice President, Software Engineering
Renuka Vootapanich
Vice President, Horeca Brands
Supanich Prasitrattanaporn
Vice President, Business & People
Krittiya Aekvuttitraiphop
Design Partner, Industrial Design
Mongkontuch Sittatanakorn
Design Partner, Lifestyle Products
Offices
Apostofi Headquarters
Floor 2 & 3, Apostofi House,
122 Naradhiwas Rajanagarindra Rd,
Chong Nonsi, Yan Nawa, Bangkok 10120
(+66) 2 077 5272
Apostofi South Campus (Warehouse + Operations)
821 Rama III Rd, Bang Phong Phang,
Yan Nawa, Bangkok